
Tony Cruz
Tony leads The Apex Group at eXp Realty in Central Florida. A Florida licensed broker and Co-Founder of CLIMBR, he brings real estate, marketing and business systems into the same conversation.
Explore Tony’s real estate practice ↗Know who you are talking with, where support comes from and what to clarify before you commit.

Tony leads The Apex Group at eXp Realty in Central Florida. A Florida licensed broker and Co-Founder of CLIMBR, he brings real estate, marketing and business systems into the same conversation.
Explore Tony’s real estate practice ↗
Jake works alongside Tony across marketing and business ventures and contributes guidance in Climbr. Together, they bring questions about lead generation, brand building and practical systems into the discussion about your next chapter.
View Jake’s public profile ↗Connect with Tony and Jake to discuss which experience, resources and working relationships fit your goals.
Start the conversationExplore Tony’s Central Florida practice, broker identification and published background.
Visit The Apex Group ↗Climbr brings together agents from different brokerages for learning and collaboration.
See the community ↗Review a workflow, tool or transition checklist and bring specific questions to your conversation.
Explore the toolkit ↗| Source | What it offers | Access and cost |
|---|---|---|
| eXp Realty | Brokerage supervision, platform resources, training and applicable programs. | Eligibility, fees and program terms are governed by eXp. Confirm your written terms. |
| The Apex Group | A conversation with Tony and Jake about your goals, business model and next steps. | Clarify any ongoing support arrangement, frequency and cost before selecting a sponsor. |
| Climbr | Weekly live calls, weekly AI and technology discussions, and agent collaboration. | The public community page lists free access for agents at any brokerage. It is separate from an eXp sponsorship commitment. |
| Optional business services | Separately scoped marketing, AI or implementation work through the relevant provider. | A separate agreement and fee may apply. These services are not automatically included with eXp affiliation. |
Climbr details checked November 10, 2026. View current community details ↗
Who will I contact? How often will we connect? What is included? What costs extra? Put the answers into your decision.
Talk with Tony & Jake